Privacy Policy (GDPR)

We handle all your personal data in line with the applicable legislation of the Czech Republic and directly applicable regulations of the European Union, primarily Regulation number 101/2000 Coll. on the protection of natural personal data as amended by Act No. 480/2004 Coll. and in line with regulation article 13 of the European Parliament and of the Council (EU) 2016/679 signed on 27th of April 2016, General Data Protection Regulation on certain Information Society Services and on changes of some laws in accordance with later regulations.

In the following text we will introduce you to the form in which we process your personal data, for what purposes we process your personal data and who are the administrators of personal data provided by you. This information is important and as such we hope that you find the time necessary to read it thoroughly.

Who is the administrator of your personal data?

You give consent to the company MS TRADE s.r.o., ID number: 25631357, based at Borská 37
198 00 Praha 9, registered in the Public Register kept by the Regional Court in Prague, Section C, insert 56383, in accordance with the Personal Data Protection Act and GDPR, to process the personal data as administrator under the conditions mentioned below.

As personal data administrators, what type of data do we process?

Processing personal data – name, surname, phone number and e-mail address is enabled by article 6 paragraph 1 letter b) of the Regulation – the data processing is necessary to enable us to take measures agreed prior to signing of a contract on request of the subjects of the data. It is important to process this data in order to enable communication between yourself and the administrator.
Contact form
  • Name and surname
  • Telephone number
  • E-mail address
  • Content of your message
Order form
  • Name and surname
  • Telephone number
  • E-mail address
  • VAT Number
  • Company name
  • Billing address
  • Shipping address
  • Content of your message
Other indirect information
  • IP address
  • Cookies files (for the purpose of offering relevant contents specifically for you and to facilitate browsing of our web pages).
  • Information on version of the browser and operating system to enable proper display of web pages.
When is it not necessary to agree with personal data processing?

It is possible to process your personal data even without your agreement but only for the following purposes:

  • Filling out a contract the subject of which is providing a service or a product.
  • Fulfilling our legal duties that we are bound by in general legal regulations. 
  • Processing as part of authorised concern (for example for direct marketing, ensuring safety and protection of life).

For what purposes do we process personal data and for how long?

The data may be used for commercial and marketing purposes, for example for maintaining user database, web pages and for offering products and services for the duration of the legal reason for this type of processing and making use of personal and other data. In other words, your personal data is collected for the purposes of informing you on our services and news. Read on to learn for what purposes we process the individual data according to where it is filled out. 

Ordering a product – personal data input when ordering goods or services may be used without your expressed agreement in order to fulfil a contract meaning to deliver the product or extending that service. We may further process such data in order to fulfil our legal obligations (especially for record keeping obligations, archiving of tax documents etc…) and for the purposes of protecting our legal claims. 

We may use identification and address data in accordance with the so-called rightful interest for the keeping of internal statistics. We use anonymous information from such statistics for the purposes of improving our services including the analysis of our customers’ behaviour and marketing. Personal data acquired through Cookies files is processed based on your agreement to do so (which you may grant us by clicking the agree icon on our web interface once you have been alerted to the fact that our website uses cookies and have had a chance to acquaint yourself with the rules of use). We are entitled to process data acquired through Cookies files even in case that you continue using our web interface once you have been informed about the data processing. Personal data acquired through Cookies files are used for the purposes of user support, improving our services including the analysis of user behaviour and marketing. 

All the submitted personal data for the above listed purposes is provided entirely voluntarily and agreed to through active interaction (ticking) a field with the agreement for the processing of your personal data based on authorised interest. You may retract your agreement to process your personal data at any time using this e-mail address:

How is my data protected?

We attempt to maximally protect all personal data that we process from leakage and theft. For that reason, we limit manipulation with your personal data (copying, moving or accessing) just for the absolutely necessary purposes to which you have authorised us or where legislation so permits. Furthermore, our website is equipped with HTTPS protocol (valid SSL certificate) to enable encrypted connection between the web and the user due to which the possibility of a leakage or theft of personal data during transfer of data (registration, signing in sending the questionnaire etc.) The web pages are placed on safe servers of this company: Fortion Networks, ltd. ID number: 26397994, based at Božkovská 307/9, Plzeň, 326 00, registered under the Regional Court in Plzen under file name C 17708.

Who has access to personal data?

Processing of personal data is done by the administrator under the GDPR however the data may be processed on behalf of the administrator by the following processors:

  • Software provider ANT studio ltd., IČ: 29113229, based at Slovanská alej 2182/30, 326 00, Plzeň, registered in the Public Register kept by the Regional Court in Plzen, section C, insert 25698.

Potentially we may authorise other processors or persons to process personal data (for example those providing transport services or other persons partaking in fulfilling the contract and our obligations), however, only in the scope that is absolutely necessary to fulfil the obligations we are bound by in the contract. We do not let any other persons or parties handle personal data. Personal data and other information are fully secured against misuse. The personal data shall be processed in an electronic format via an automated process or in a printed format via a non-automated process. Your personal data shall not be passed to countries outside the European Union. 

What are my rights concerning personal data protection?

  • To request information from us on which of your personal data we are processing.
  • To request explanation from us regarding your personal data processing.
  • Request access from us to your personal data being processed and have the data updated or corrected.
  • Request from us that your personal data be deleted.
  • Request personal data transfer.
  • Right to be informed on security breach pertaining personal data in some cases.

You may, at any time, make a complaint pertaining your personal data processing or regarding the administrator not fulfilling his obligations as stipulated in the GDPR to the Office for Personal Data Protection based at Pplk. Sochora 27, 170 00, Prague 7,


In line with regulation § 89 act number 127/2005 Coll., on electronic communications we hereby inform you that our web pages use for their functioning the so-called cookies. Cookies are small text files that may be used by websites to enhance user experience and make it more effective. The Act states that we may save cookies on your device should these be absolutely necessary for the functioning of the website. For all other types of cookies, we require your consent. This website uses different types of cookies. 

Some cookies are placed here by services of third parties that appear on our website. Standard web browsers (Internet Explorer, Mozilla Firefox, Google Chrome etc…) support cookies administration. Within the settings framework of the browsers, you may delete the individual cookies manually, block them or entirely forbid their use or it is also possible to block or forbid their use entirely on some selected websites. For more detailed information, kindly use the support of your browser. Should your browser have a permission to use cookies we will assume that you agree with standard cookies used on our server. 

What types of Cookies are there?

Generally, it is possible to split cookies, or files temporarily saved in the browser, into two categories. Those that are saved only temporarily and serve on the web or e-shop to facilitate its use (for example remembering goods placed in the shopping basket, the viewed product, closing a pop-up window etc….). These temporary cookies enable saving of information while browsing among websites and as such eliminate the need or repetitive input of some data.

The other type of cookie files is saved for a longer period of time (for example several weeks or months). These cookies help in identifying your device during repeat visits to our website. They, however, do not enable us to identify you as a specific person. Long-term cookies enable us to better personalise our website and to offer you relevant contents or advertising. The collected data is entirely anonymous, and as such we cannot link these to any other data.

For what purposes do we use cookies files?

Functional cookies – necessary cookies – help in making the website useful in that it enables basic functions such as navigation of the web page and access to secured sections of the website. The website cannot function correctly without these cookies.

Analytic cookies – statistical cookies – help owners of websites to understand how visitors use the website. This information is collected anonymously and help improve the website. 

Preferential cookies – Preferential cookies enable the website to remember information that it changes, how the website behaves or how it appears. This may be for example the preferred language or region, where you are based.

Marketing cookies – Marketing cookies are used to follow visitors to the website and the data collected is used according to our marketing partners. These companies may use the data in order to offer relevant and personalised advertising. For this type of advertising we use the below listed services. These may split the users into segments based on their common characteristics. It is impossible to link this data to a given person.

  • SEZNAM.CZ, plc. (Sklik). Click here for more info
  • Google (AdWords). Click here for more info
  • Facebook (Facebook Pixel). Click here for more info
  • RTB (Adform). Click here for more info

How to delete or deactivate Cookies?

If you no longer wish to use cookies or to delete their content that the web pages collected during your visits on different websites and portals you may use the guidelines for the different individual most commonly used browsers below:

Updates of rules governing the protection of personal data. 

We may have to, on an ongoing basis, be obliged to adjust or update the rules governing the protection of personal data. Any changes of these rules governing the protection of personal data will become effective once made public on this website.

These regulations come into effect on: 29.07.2021.

The last update of the rules took place on: 29.07.2021.